SORA Sun Cream

Sora is a conceptual Korean skincare brand born in Portugal, combining the relaxed energy of Lisbon’s surf culture with the simplicity and precision of Korean beauty. Created for a younger audience, the brand takes a lighthearted, playful approach while maintaining a clean and minimal visual language. The project explores the brand strategy, visual identity, packaging, and digital experience, centered around its first product, Hydrating Sun Cream, and the idea of “cloud-like lightness.”

Alongside the brand identity, I designed a companion mobile app that makes daily sun protection easier and more engaging. Users can log when they apply sunscreen, receive reminders to reapply, and view real-time weather and UV index information based on their live location.

Go here to try the live app