Anaplan Brand Evolution

This project explores a brand evolution for Anaplan, reimagining its visual identity to better reflect the scale, intelligence, and forward-thinking nature of its enterprise planning platform. I led cross-functional workshops with marketing, project managers, UX designers, and engineers to establish the foundations of the refreshed brand, exploring typography, color, visual language, and tone of voice. These collaborative sessions helped align teams around a cohesive creative direction and ensured the identity could be applied consistently across brand and digital touchpoints.

As part of the visual system, I explored pattern-making as a way to translate Anaplan’s ideas of connection, data, and planning into a dynamic graphic language. I also created an AI-powered pattern-making tool for the internal design team, allowing designers to quickly create and explore custom patterns while staying within the visual parameters of the new brand system. You can watch the video of the tool below.